TFM Case Studies
Thomson
TUI UK is the UK's largest holiday company and includes the leading brands of Thomson Holidays and Thomson.
Thomson, aware of the benefits of Digital Signage, wanted to update content easily with a minimum of investment.
TFM's media partner, Remote Media suggested featuring Thomson's travel-related content together with non-competing third-party advertising.
Thomson has rolled out a 100 site Digital Poster Network. Now they benefit from Digital Signage as well as generate income.
Because their top 100 stores have a large captive audience, they can charge advertisers a premium rate to advertise their products on their network. A percentage of air time goes to the site owner (Thomson) and the remainder is sold to advertisers.
'The income generated should more than cover the cost of the Digital Poster Network and bring in extra income each month.' Doug Glenwright, Marketing manager
